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03/26/14 O.A.M.C. SS14

Like the word “artisanal,” “heritage” and “workwear” are starting to get a bad rep as marketing maneuvers. Over All MasterCloth (O.A.M.C.) may seem like just another label cashing in on the oft-dropped terms in menswear, but while theirs is a line obviously inspired by the blood, sweat, and textiles of ye olde laborers, what they’re simply after is durability and design that stands the test of time.

With O.A.M.C. Spring-Summer 2014, the brand’s second collection, they go overtime on quality with a cotton and polyamide chore jacket that’s made in Italy or a triple-stitched oxford shirt. Through these details, MasterCloth in the label’s name is underscored. And with forward-nodding details like graphic print appliqués and geometric prints, this is workwear that certainly works toward the future—even if your job is outsourced letter writer (thank you, Joaquin Phoenix).

O.A.M.C’s SS14 collection is now available at Hoodwink. 

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