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05/05/14 M/M Paris x A.P.C. Spring-Summer 2014

M/M Paris knows how fruitful creative pairings can be. Meeting as students at the Ecole Nationale Superieure des Arts Decoratifs, Mathias Augustyniak and Michael Amzalag would form a design duo known for drawing up a little irreverence, be it for record sleeves or lookbooks. Since 1992, M/M has collaborated with artists like Björk, Kanye, and Madonna; worked on the campaigns of Yohji Yamamoto, Balenciaga, and Riccardo Tisci; and acted as creative consultant for magazines like Interview and Purple Fashion.

Following a retrospective on their works at Centre Pompidou in 2012, the duo have continued to collaborate, recently providing creative compliment to A.P.C.’s minimalism. For Spring/Summer 2014, the Parisian powerhouses released a series of t-shirts featuring M/M’s refreshingly skewed perspective: curious phrases and names (the A.P.C. founder’s, no less) rendered from original typography (one fashioned from dogs, even). Consider it audacious design spelled out. Leave it to two great minds, of course, to really make a statement.

A.P.C. x M/M is now available at Hoodwink. 

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