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03/09/14 H&F Brings Carven to Manila

Parisian moxie had its beginnings in Carven. Standing at five-foot-one, founder Madame Carmen de Tommaso sought to disprove her mother’s claim that she would “never be elegant.” She soon christened herself Marie-Louise Carven, fusing her actual name with that of her chic aunt, Madame Boyriven. In 1945, Madame Carven began creating clothes characterized by wits and wander—the label’s buoyant outlook rooted in its signature green and white stripe. At a time when haute couture was restricted to austerity, Carven had broken through with freshness and spontaneity.

The Carven girl is capable of making her own fun, no matter her circumstances. She could be seizing the day, frolicking across a sunlit park with her pooch, or captivating in café conversation and leading a lover down a Parisian alleyway to her favorite hole in the wall. The spirit of Carven’s ideal fille is reflected in its boundlessness, having been the first label to introduce a signature eau de toilette (Vétiver, 1957) and outfit flight crews through a line of uniforms (“Carven Uniforms,” 1965).

Since designer and Givenchy alum Guillaume Henry stepped in as the brand’s artistic director in 2009, Carven has only become more accessible through its ready-to-wear collections. In 2012, the label expanded into a men’s line, giving the Parisian rake more lighthearted step, and continues creating clothes for women that revel in an everyday sort of elegance. With its new Manila flagship, Carven imbibes the spirit of its founder; a brand never restricted and, upon seeing potential, gets where it needs to be.

Carven opens at the G/F of Shangri-La Plaza Mall’s East Wing on March 19 

CARVEN W Resort 14 - Lookbook (dragged) 1

 

CARVEN W Resort 14 - Lookbook