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06/12/14 Fred Salutes the Fathers

Mods, suedeheads, punks—subcultures sired under one classic laurel wreath. In fathering many a movement, Fred Perry is saluting the men who’ve started families, built homes, and brought home the bacon.

To celebrate Father’s Day, Fred Perry offers a 10% discount at all Fred Perry stores from June 6-15.

Fred Perry Café for Father’s Day Weekend

            Also making its return at Fred Perry flagships: a weekend pop-up perfect for pop. On its second year, the label teams up with renegade drinks crafters The Curator to set up the Fred Perry Café, in-store coffee stands that will serve dads a special blend. From June 13-15, coffee stubs can be claimed from store cashiers for a free cup at Fred Perry cafes, EDSA Beverage Design Group, or The Curator.

No neckties, no “Best Dad” mugs. Just a bold tribute to a great man in the spirit of Fred Perry’s daring namesake.