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  • The Fred Perry Cafe opens June 19 to 21 for Father's Day weekend

06/18/15 Fred Brews Something Special for Fathers

With dads becoming moms (Hello, Mrs. Jenner) and the father figure becoming fetishized (#DadBod), it’s been an unusual year for pop. What hasn’t changed: Fred Perry saluting the men who’ve started families, built homes, and brought home the bacon.

To celebrate Father’s Day weekend, Fred Perry Philippines brings back the Fred Perry Café from June 19 to 21. For its third year, the label that’s fathered positive rebellion in retail teams up with renegade drinks crafters The Curator to set up coffee shops in Fred Perry Power Plant, Greenbelt, SM Trinoma, and Ayala Center Cebu. To announce this pop-up, man’s best friend greets the man of the house: a Fred Perry Pup will rove around each mall a week before Father’s Day weekend.

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Pop Coffee Culture

            With perimeter bar seating in each café, fathers and sons can kick back on a bench and bond over a special blend served. And with Fred photographers roving around malls to snap dads on their days out, these captured moments can be claimed at the Fred Perry Café and shared real-time through on-site complimentary Wi-Fi.

Good conversation, delicious coffee, and a memento—little things the big man in your life will appreciate more than that necktie you were gonna gift. But the fact remains: dad can always use another twin-tipped shirt.