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  • La Lola Churreria is located at the Basement Level of Power Plant Rockwell Mall with a new branch in SM Aura.  

05/05/15 Case Study: Churreria La Lola

Extraordinary objects don’t simply appear, but are uncovered. Besides providing proper encasement, good packaging offers a cleverly designed synopsis to its substantial contents.

NOUS’s Case Study explores churros shop La Lola’s branding, which sparks the new in the nostalgic. Cofounder Daniel Aliaga, who’s also behind Spanish restaurant concepts like Rambla and Las Flores, talked to NOUS about the churreria’s snap-recall name and the cool visual comfort its sassy granny brings: “We wanted a short, powerful and easy name for our concept and La Lola is a very iconic Spanish name that fulfills those aspects. Lola means grandma, and grandma usually means love, care, and sweet delicacies whenever you pay them a visit—those are our values.

“It is pretty obvious we wanted to create a funky, groovy ‘lola’ logo. Wearing a nice pair of cat eye-shaped glasses and a flower, you can’t resist such a charming icon. The mix of a strong, catchy name, a charming face, and a very characteristic multicolored cone-shaped container with a cup for chocolate—we believe all this makes our brand unique.”